Finova, a UK-based software provider to the financial services sector, has launched Finova Broker, a new brand that incorporates a suite of solutions tailored to the UK’s intermediary sector.
Finova invests in CRM solutions for UK brokers
Finova Broker builds on the Mortgage Keeper CRM solution, provided by Finova’s business formerly known as eKeeper. It has 3,500+ users in the UK. eKeeper was acquired in 2017 by DPR, which, in turn, was merged with a number of other tech providers a few years later to form Finova.
Finova Broker will be “a distinct entity” within Finova, the company says, and “there will be strengthened investment in tailored CRM solutions designed to meet brokers’ unique challenges and opportunities”.
The CRM capabilities now include features such as lead verification, digital conveyancing, integrated credit checks, and customisable customer retention workflows.
Finova Broker also integrates its own mortgage club, previously known as MCI Club and now called Finova Payment Mortgage Services (fPMS).
“We’ve recognised the need for our broker solutions to stand out in the intermediary market,” comments Paraag Dave, CEO of Finova.
“By launching Finova Broker, we’re making a clear statement to our customers and the overall market that Finova Broker is a significant part of our investment and innovation focus.”
Finova is the UK’s largest cloud-based mortgages and savings software provider, supporting over 50 lenders and 200 financial institutions. Its portfolio includes a core banking platform, a broker platform, and a range of solutions that connect lenders, intermediaries and consumers (known as Finova Connect).
